Youāve probably heard me talking about Long to Short, my new course and writing system with Erica Schneider. The one thatās smashing my launch sale records? The one where 188+ people have joined in the last 3 days? I'm super proud of what we've created here. Let's see whatās inside: Well, first, it only takes 90 minutes to go through. And when you dive into Long to Short, you alternate between LEARN and DO. We quickly teach you an aspect of the repurposing system. And then we have you apply...
6 months agoĀ ā¢Ā 1 min read
AI Content Reactor changed my life. When I released the course + AI writing system in Dec 2022, my life completely changed. $250,000+ from one course. Crazy, huh? Itās the reason Iām an āAI guyā today. While a lot of people bought because of the prompt engineering aspects, the main event of Content Reactor (the course) is the āInfinite Inspiration Boardā. You get infinite inspiration via a set of AI-powered prompts that expand topics into subtopicsā¦ ...and those subtopics into fears,...
6 months agoĀ ā¢Ā 2 min read
Long to Short is a step-by-step system to repurpose, remix, and remaster your best ideas with the help of AI. Bring some content to repurpose with you and still complete the course in under 90 minutes. Plus, save a ton of time and effort using AI-enabled frameworks like: AI-assisted reverse outlining Deconstructing content as a WHOLE and as PARTS Mining for golden nuggets across categories like Truth, Assumptions, Consequences, and Stories AND, get a bonus prompt to deconstruct any social...
6 months agoĀ ā¢Ā 1 min read
My Black Friday weekend special offers š šø Build Powerful GPTs Course (NEW) Just launched my new comprehensive course on OpenAIās GPTs (chatbots you can build if you have a ChatGPT Pro subscription). This is similar in format, length, and quality to my best-selling AI Content Reactor course (2000+ students) and I think you'll love it. Learn tons of advanced prompting and knowledge-handling techniques + how to troubleshoot stubborn AIs. (Lennon Labs members got a special code in a separate...
10 months agoĀ ā¢Ā 1 min read
Over the past 4 years with using AI, and especially in the last 12 months, I've found certain prompts I love to return to again and again. And while I tried using notes apps, prompt library tools, all sorts of ways to store my prompts... Every single one left me annoyed. Annoyed because: copying and pasting. Then my friend Michael Greenberg told me about a trick they use at his AI automation agency. Turn a prompt into a 1-prompt chatbot. It's super easy, and it allows you to run your prompt...
11 months agoĀ ā¢Ā 6 min read
Ever have a meeting with someone, and you walk away just buzzing? So many great ideas. Such epic insights. You're just overflowing with ideas? And then... by the next day, you can only remember one or two of the specifics. Weird how memory works like that. But, aha! You can record and transcribe your meetings. Never again! You grab one of the tools that listen in and transcribe a meeting (Fireflies, Fathom, Otter, etc...). They promise to summarize your meeting. But after a few go-arounds,...
11 months agoĀ ā¢Ā 5 min read
Turns out the email I sent this morning had an early version of the Empathy Map prompt. I've got an even better version for you that adds in pain and goals and gives better descriptions of the components of the empathy map. Version 2 /---- Empathy Map: V2 (includes goals/pains and better descriptions) ----/ I want to write about things that matter deeply to people. I am creating for an audience of āentrepreneurs who want to grow and monetize an audienceā. The topic is āhow to price my offerā...
12 months agoĀ ā¢Ā 2 min read
Hereās the thing about building an audience or gaining a new customer. Theyāve got to care. Care about what you have to say. Care about what you can do for them. If they donāt care, then why waste time with you? But so many creators and professionals still fall into this trap: Assuming people are going to care, when in fact, they donāt. While Iām known for my FFGAs approach to this problem (fears, frustrations, goals, aspirations), I recently discovered another shortcut to customer...
12 months agoĀ ā¢Ā 4 min read
You are a content creator. Your content looks sleek. On point. And youāre pumping it out like a well-oiled machine. Yay? Because hereās the thingā¦ unless your content is laser-targeted to your audience, it still fades into the sea of sameness with everyone else's ideas. It's no longer enough to be a great writer. Your audience wants content that feels as if it was created exactly for THEM. Which is why today weāre going to dig into an easy way to learn more about your clients, customers, and...
about 1 year agoĀ ā¢Ā 6 min read