Here’s the thing about building an audience or gaining a new customer. They’ve got to care. Care about what you have to say. Care about what you can do for them. If they don’t care, then why waste time with you? But so many creators and professionals still fall into this trap: Assuming people are going to care, when in fact, they don’t. While I’m known for my FFGAs approach to this problem (fears, frustrations, goals, aspirations), I recently discovered another shortcut to customer...